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Privacy Statement

Better Homes and Gardens Mason-McDuffie Real Estate (the "Company") operates the Web Site at www.bhghome.com ("Web Site"). We respect the privacy of each user of the Web Site (referred to as "you" or "a user"), whether you are just beginning your real estate search or have already become a customer. This Privacy Statement (“Statement”) gives you specific information about how we protect your privacy; how we treat information we collect on the Web Site that identifies an individual user ("Personal Information"), and aggregated information.

BY REGISTERING FOR OR USING THE WEB SITE, YOU SIGNIFY YOUR ACCEPTANCE OF THIS PRIVACY STATEMENT. IF YOU DO NOT AGREE TO THIS PRIVACY STATEMENT, YOU CANNOT USE THE WEB SITE. We reserve the right to modify this Statement at any time by posting a notice on the Web Site's home page. (If we consider it appropriate, we may also provide additional notice of significant changes.) Your use of the Web Site after the date of the last modification listed at the end of this Privacy Statement indicates to us that you agree to the changes.

Location of Servers and Transfer of Information to the United States

The Web Site is hosted by servers in the United States. If you are located outside of the United States, your Personal Information will be transferred to the United States. By submitting your Personal Information, you consent to its transfer to the United States and to its storage, processing, and use there in accordance with this Privacy Statement.

Scope of this Privacy Statement

This Privacy Statement applies to your use of this Web Site only.

1. Collection and Use of Your Personal Information

You can browse our Web Site without telling us who you are or revealing any personal information about yourself.

Our primary goal in collecting personal information is to provide you with the best and most useful content and services. Several of the services and features that we offer on our Web Sites require you to provide us with information as a condition of usage. These include access to registered or member-only areas; the ability to post opinions or other content; receive email alerts; registrations for special communications, such as saving a search for you and, but only if you request it, sending you new listings that fit the profile of your saved search; requests to find a property, to list your property, and to find a sales associate or relocation specialist; requests to contact us; requests to receive periodic industry updates; requests to email a listing to a friend; applications for employment; and participation in message boards. If you choose to provide us with personal information, you consent to the transfer and storage of that information on our servers located in the United States. We may collect and store the following personal information:

  • Personally identifiable information, such as your name, email address, postal address, phone number, and mobile number when you provide it to us;
  • Sensitive information, such as your job title, gender, username and password;
  • Transactional information based on your activities on the Web Site (such as searching, sorting, purchasing, item and content you generate or that relates to your account);
  • Community discussions, chats, dispute resolution, correspondence through our Web Sites, and correspondence sent to us;
  • Other information from your interaction with our Web Site, services, content and advertising, including computer and connection information, statistics on page views, traffic to and from the Web Sites, ad data, IP address and standard web log information;
  • Information from other companies, such as demographic and navigation data; and
  • Feedback and any information that you submit to us, such as a resume or additional profile information if you chose to participate in one of our surveys.

We may also receive information about you from other sources and add it to the information you provided to us. Once you give us your personal information, you are not anonymous to us.

A. Requests to Find or List a Property and to Find a Sales Associate
If you submit a request through this Web Site to find or list a property or to find a sales associate (including a relocation specialist), you will be asked to provide Personal Information and we refer this information to a sales associate to respond to your request. For example, if you ask that we list your property or if you ask to see more listings in a given area, you will be directed to a sales associate in that area. If you hold your mouse over a link, it will indicate whether clicking the link will send you off our Web Site. We encourage our users to be aware of when they leave our Web Site and enter a third-party web site and to read the privacy statements of any web site that collects personal information.

B. Contacting Us
If you contact us, we collect Personal Information, which is retained or referred to a sales associate depending on the nature of your inquiry. If you are looking for a property or a sales associate, it is referred to a sales associate; if your inquiry or complaint requires a response from us, it is referred to the appropriate department for research and a response.

C. Refer a Listing to a Friend
If you choose to send a listing to a friend, you will be asked to provide the friend's name and email address in order to personalize the email and to send the email. We do not store this information, and the information is used only to send the one-time referral.

D. Employment Inquiry
If you are seeking employment, you will be asked to provide Personal Information about yourself. We refer this information to an Office in the geographic area in which you live. If you have sought employment at our company headquarters, the information is forwarded to our Corporate Human Resources Department.

2. Collection of Non-Personal Information

Even if you do not send us any Personal Information, we collect information that cannot be used to identify an individual ("Non-Personal Information") about your use of our Web Site.

A. Cookies
Your Internet browser has a feature called cookies, which stores small amounts of data on your computer about your visit to our Web Site. You do not need to have cookies turned on to visit our Web Sites, although active participation in certain areas of our Web Site may require cookies. Cookies alone tell us nothing about who you are unless you specifically give us personally identifiable information, in which case we use the information to enhance your services in the ways described below. By adjusting your settings on your browser, you may elect not to allow cookies to be collected.

We also use technologies, including electronic images known as Web bugs-sometimes called transparent GIFs, clear GIFs, or beacons-that allow us to track general user-traffic patterns. We also automatically receive and record information from our servers and from your browser, including your IP address, the time of your visit to pages on our Web Site, and information about pages you visited. Unless you have registered for one of our services, the information we gather through the use of tracking technologies cannot be matched with any personally identifiable information about you.

We use cookies and tracking technologies in a variety of ways, including:

  • Keeping count of return visits to our Web Site or our advertisers' or partners' sites;
  • Accumulating and reporting anonymous, aggregate (data collected in mass), statistical information on Web Site and advertisement usage;
  • Determining which features our overall user population likes best;
  • Saving your password so you don't have to re-enter it each time you visit our Web Site; and
  • Displaying the most appropriate advertising or content based on your interests.
We allow other companies that are presenting advertisements on our Web Site and, sometimes, in our newsletters and email alerts to use tracking technology on your computer. We do not give any personally identifiable information to them as part of this relationship. Unless you visit the web site of these companies and provide them with personally identifiable information about yourself, these tracking technologies do not provide those advertisers with personally identifiable information. Our advertisers' use of tracking technology is subject to their own privacy policies.



B. Non-Personal Information
Like many sites, we obtain Non-Personal Information such as IP (internet protocol) addresses, browser types, ISP (internet service provider), information about where a user comes from before arriving at our Web Site, what pages a user visits, the order of those pages, and the amount of time spent on each. A vendor performs this service for us by setting a cookie to gather this information, compile it, and report to us. We use Non-Personal Information to customize the advertising and content you see, improve our services, conduct research, and provide anonymous aggregated reporting for internal audits and third-parties.

C. Advertising Networks
We send to your web browser some of the advertisements you see when you use our network of Web Sites. However, we also allow other companies, called third-party ad servers or ad networks, to serve advertisements within our web pages. Because your web browser must request these advertising banners from the ad network web site, these companies can send their own cookies to your cookie file, just as if you had requested a web page from the web site. Please note that if an advertiser asks us to show an advertisement to a certain audience (for example, men ages 18-34) or audience segment (for example, men ages 18-24 who have viewed sports content) and you respond to that ad, the advertiser or ad-server may conclude that you fit the description of the audience they are trying to reach. As always, remember we authorize our third-party ad servers to employ anonymous cookies only for ad delivery and anonymous targeting. Our third-party ad servers do not collect, nor do we give them access, to any Personal Information about you.

D. Opting Out of Third-Party Ad Servers
If you want to prevent a third-party ad server from sending and reading cookies on your computer, currently you must visit each ad network's web site individually and opt out (if they offer this capability).

3. Use of Information

We use the Personal Information and the Non-Personal Information we collect on the Web Site (A) to provide you with the services that you ask to receive through the Web Site, including saving searches and, if you request it, sending you updates about those searches, (B) to receive periodic industry updates, (C) to answer your questions or complaints, (D) to refer you to sales associates about finding or listing a property or to locate a sale associate; (E) to refer a listing to a friend, and (F) for analytical purposes to help us improve the Web Site and for our business generally.

4. Sharing Your Information

We do not rent, sell, or share with third parties the Personal Information we collect from you on this Web Site except to provide information or services that you have requested, with permission, or under the following circumstances:

A. Third party vendors we engage to provide services on our behalf, have access to Personal Information, but they have agreed not to disclose the Personal Information or to use it for any purpose other than providing the requested services.

B. We reserve the right to disclose and use Personal Information and Non-Personal Information in special circumstances including: to enforce this Privacy Statement or any other part of our Terms & Conditions to protect our property or rights; to protect the safety of anyone; to investigate, prevent, or take action regarding illegal or improper activities; to carry out a merger or consolidation with another entity, a sale or transfer of some or all of our assets, or any similar transaction; or for other reasons we determine in good faith are necessary, appropriate, or required by law, such as when we respond to subpoenas, court orders, or other legal or administrative process.

The Web Site contains links to third-party web sites, including mortgage companies, our advertisers, or banner advertising. When you click on those links, you will go to a third-party site where you will be subject to that site's privacy statement. Please be aware that we are not responsible for the privacy practices of those other web sites and we expressly disclaim any liability for their actions, including actions relating to the use and disclosure of Personal Information by those third parties. We remind you to be aware of when you leave our Web Site and enter a third-party web site, including one of our independent Franchisees, and to read the privacy statements on any web site that collects your Personal Information.

5. Feedback

If you provide feedback on any of our products or related services, we may use such feedback for any purpose, provided we will not associate such feedback with your personally identifiable information. We will collect any information contained in such communication and will treat the Personal Information in such communication in accordance with this Privacy Policy.

6. Business Transfers

We are always seeking to improve our network of Web Sites and our business. In accomplishing these objectives, we may buy or sell a company, or one or more of the companies in our corporate family may merge with or be acquired by another company. If we sell a business, we may transfer some or all of your information as a part of the sale in order that the service being provided to you may continue or for other business purposes.

7. Security

Your password is the key to your account. Use unique numbers, letters and special characters, and do not disclose your password to anyone. If you do share your password or your Personal Information with others, remember that you are responsible for all actions taken in the name of your account. If you lose control of your password, you may lose substantial control over your Personal Information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately change your password.

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Our hosting services maintains its systems in accordance with reasonable industry standards to reasonably secure the information of its customers. However, no data transmission over the Internet can be guaranteed to be 100% secure. "Perfect security" does not exist on the Internet, and you use the Web Site at your own risk.

8. Correction/Updating Personal Information

If your Personal Information changes or if you no longer wish to use the Web Site, you may correct or update your Personal Information or unsubscribe from any industry updates you have requested by modifying or deleting your profile on the Web Site, writing to "Client Services" at Better Homes and Gardens Mason-McDuffie Real Estate, 7901 Stoneridge Drive, Suite 300, Pleasanton, CA 94588, or by sending an email to helpdesk@bhghome.com

9. Children

This Web Site is not directed to children under the age of 13 ("Children"), and we do not knowingly collect any information, including Personal Information, from Children.

10. California Privacy Rights

Users of the Web Site who are California residents may request certain information regarding our disclosure, if any, of Personal Information to third parties for purposes of their direct marketing. If you want to make this request, you may contact us by writing "Client Services" at Better Homes and Gardens Mason-McDuffie Real Estate, 7901 Stoneridge Drive, Suite 300, Pleasanton, CA 94588, or sending an email to helpdesk@bhghome.com.

11. Privacy Policy Changes

Any modifications to our privacy practices will be reflected first within this area of our Web Site. If there is a material change in our privacy practices, we will indicate on our Web Site that our privacy practices have changed and provide a link to the new Privacy Statement. If we are going to be using the information collected from users in a manner materially different from that stated at the time of collection, we will send affected users written notice of the change by e-mail. Any such material changes will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our Web Site. These changes will be effective immediately for new users of our Web Site, products or related services. Please note that at all times you are responsible for updating your Personal Information to provide us with your most current e-mail address. In the event that the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice. If you do not wish to permit changes in our use of your Personal Information, you must notify us prior to the effective date of the changes that you wish to deactivate your account with us. Continued use of our Web Site, products, or related services, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

12. Dispute Resolution

If you believe that the Company has not adhered to this Privacy Policy, please contact us by e-mail at helpdesk@bhghome.com. We will do our best to address your concerns. If you feel that your complaint has been addressed incompletely, we invite you to let us know for further investigation. If you and the Company are unable to reach a resolution to the dispute, you and the Company will settle the dispute exclusively under the rules of the American Arbitration Association (www.adr.org).

Comments and Questions
If you have any questions or concerns about this Privacy Statement, please contact us by using the Contact Us feature or by mail at

Better Homes and Gardens Mason-McDuffie Real Estate
7901 Stoneridge Drive, Suite 300, Pleasanton, CA 94588


Effective date: September 30, 2010


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Better Homes and Gardens Real Estate Mason-McDuffie, founded in 1887, and its affiliates are licensed real estate brokers in California and Nevada.
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