How a Realtor Can Help Sellers
Your home likely is the largest financial asset in which you’ve ever invested and now it’s
time to make that investment pay. Hiring a professional Realtor to help you with this
significant transaction is the best way to ensure that you’ll get top-dollar for the house
and the widest marketing exposure possible. Additionally your Realtor is a professional
who will organize and coordinate a vast array of administrative work, and help minimize
your vulnerability to certain liabilities.
A Realtor has a fiduciary duty to work as an advocate on your behalf, representing your
best interests in the real estate sale transaction. This means helping you negotiate the best
terms and price for your home sale, and making sure the property disclosure requirements
applicable to your real estate transaction have been met.
Pricing: A professional Realtor can help you avoid the pitfalls associated with
either under pricing or overpricing your home, it’s his or her job to stay abreast of
changing market conditions and the constantly shifting supply and demand factors
that can affect your sale price. Realtors also can provide you with a professional
comprehensive market analysis (CMA), which compares the list price and final
sale price of like properties in the neighborhood.
- Marketing: Your home won’t sell itself. The complex and time consuming job
entails much more than simply planting a for-sale sign in the yard and hosting the
occasional open house. Hiring a professional Realtor can provide you with the
best and broadest marketing effort available. A primary tool employed by
Realtors is a cooperative arrangement known as the Multiple Listing Service
(MLS), which combines and markets virtually all of the for-sale home listings in a
given area or region. Typically access to the MLS is restricted to licensed real
estate professionals. A listing agreement likely would include a number of
additional marketing services provided by your Realtor including the yard sign
and flyers, newspaper advertisement, Internet exposure, outreach to the brokerage
community and various showings.
- Professional services: The Realtor manages the entire the transaction from
beginning to end by helping you set the best asking price, and prescreening
prospective homebuyers by weeding out the hopefuls and reeling in the serious
homebuyers who are financially capable of closing on the transaction.
Additionally your Realtor will collect and evaluate purchase offers, handle
negotiations and close the deal. A Realtor also can help you navigate the complex
state-mandated disclosure laws that require home sellers to disclose certain types
of information about their home that could impact the property’s appeal and a
homebuyer’s decision to buy it.