Ernest Villafranca, Realtor, Real Estate Agent
Oakland - Grand Lake
Berkeley, Oakland, San Leandro, East Bay
CA BRE Number: 01330018

Additional Languages:
Spanish

PhoneNumbers
Primary:510-418-9443
Mobile:510-418-9443
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Berkeley - Oakland - San Leandro Real Estate Sales

Better Homes and Gardens Real Estate | Mason McDuffie
3320 Grand Ave. Oakland CA 94610 (510) 834-2010, (510) 418-9443, Ernest@GoErnest.com.

Real estate service in regular sales (equity), foreclosure (REO, Real Estate Owned), short sales, probates, trusts, conservatorships, single family residences, luxury homes, condos, and multi-units. Also, skilled with 203K loans, divorces, flips, BPO (Broker Price Opinion), and trustee sales. Service in small commercial real estate. 

Service in Spanish. (Hablo Español.)

>>Check out my Google + Local reviews.<< | >>Check out my Yelp reviews.<<

5/3/15

This Week's Real Estate Story 

- No I Won't Overprice Your Home

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There are very few reasons why I would turn down a listing, but the #1 is when a seller is entirely unrealistic about pricing. I know the market, I know what sells, and I know I'm not doing my job if I price a property well above what the market dictates.

Met with a seller who was very unrealistic on price & would not budge.  I showed comparable sales, I showed current listings, I showed listings that were overpriced and expired.  I heard "this is what Zillow says", "that house isn't as nice as mine", "but 10 years ago".  I had an answer for each "but", and still couldn't get through. Stuck in the mud.  At that point I knew it was time to say, I'm sorry I can't help you and walked away.

A few agents might go along just to get the listing & then do price cuts like a Black Friday sale, that's just not what I want to do.  I want to price your house so we get a lot of people in the door, & we sell it quickly.  Don't shoot yourself in the foot right out of the gate by pricing your house too high. 

Read the agents' responses.

Realtor Oakland CA -  Real Estate Agent Oakland CA - Realtor Oakland CA




(Problems with the map? Phone me at 510-418-9443.

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Office Location: 3320 Grand Ave. Oakland CA 94610

Call 510-418-9443


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Located by Lake Merrit, Grand Lake Theater, Walden Pond Books, The Nail Shop, and Kingman's Lucky Lounge.




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  Areas of Service
Oakland, CA
94601, 94602, 94603, 94604, 94605, 94606, 94607, 94609, 94610, 94611, 94612, 94618, 94619, 94621

Berkeley, CA
94701, 94702, 94703, 94704, 94705, 94707, 94708, 94709, 94710, 94712, 94720

San Leandro, CA - 94577, 94578, 94579

Alameda, CA - 94501, 94502

Castro Valley, CA - 94546, 94552

Hayward, CA - 94540, 94541, 94542, 94543, 94544, 94545, 94557

El Cerrito, CA - 94530

El Sobrante, CA - 94803, 94820


 


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